Who is Mike King?!

Mike King is a highly regarded SEO expert known for his deep technical knowledge, focus on data science, and forward-thinking approaches to search. He is the founder and CEO of iPullRank, a New York-based digital marketing agency that specializes in technical SEO, content strategy, and enterprise-level marketing.

Here's a look at why he is considered a leading voice in the SEO industry:

The "Relevance Engineer"

 

King often frames his approach around "Relevance Engineering" rather than just traditional SEO. This means moving beyond simple keyword mechanics and focusing on how search engines use machine learning and AI to understand context and intent. His background allows him to bridge the gap between creative marketing strategy and hardcore, code-level technical execution.

Key Contributions & Expertise

 

• Deep Technical SEO: King is known for tackling complex, enterprise-level technical SEO challenges. He regularly consults for massive global brands, including SAP, American Express, HSBC, and General Mills, helping them optimize highly complex website architectures.

• The Science of SEO: He is the author of The Science of SEO, a book designed to debunk common myths about how search engines operate and provide a more rigorous, data-driven understanding of search algorithms.

• AI and Search: King is a leading voice on how Generative AI is reshaping search. He authored The AI Search Manual and frequently speaks on how AI overviews and tools like the Google Content Storage API are changing modern SEO strategies.

• Acclaimed Speaker: He is a prominent and highly requested speaker at major international SEO conferences (like brightonSEO, SMX, and Tech SEO Summit), where he is known for delivering highly technical, advanced presentations that go beyond standard SEO advice.

Before founding iPullRank, King had a diverse background that included working as a software developer and touring as an underground hip-hop artist, bringing a unique blend of creativity and technical rigor to his work in digital marketing.

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Who is Matt Diggity?!

Matt Diggity is a well-known entrepreneur, investor, and search engine optimization (SEO) expert. He is particularly recognized for his highly analytical, data-driven approach to SEO, focusing heavily on affiliate marketing, lead generation, and acquiring and scaling online businesses.

He originally started his career as an electrical engineer before transitioning into the digital marketing space, a background that heavily influences his methodical and technical approach to search ranking strategies.

Key Projects & Companies

 

Diggity is the founder or co-founder of several notable businesses within the SEO industry:

• Diggity Marketing: His primary brand and blog, where he shares case studies, technical SEO guides, and industry news.

• The Affiliate Lab: A highly regarded, comprehensive training course focused on teaching individuals how to build, rank, and monetize affiliate websites.

• Authority Builders: A popular link-building service designed to help website owners acquire high-quality backlinks.

• LeadSpring: A digital portfolio company that partners with businesses to take over their digital marketing efforts.

• The Search Initiative: A full-service SEO agency that provides client-ranking services for brands.

• Chiang Mai SEO Conference: Diggity is the founder and host of this major annual industry conference held in Thailand, which attracts top SEO professionals from around the world.

More recently, he has expanded his focus into Diggity Media, an agency focused on full-funnel paid media and performance marketing, and MattDiggity.com, where he offers coaching and acts as an angel investor for SaaS and e-commerce founders.

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