Matt Diggity is a well-known entrepreneur, investor, and search engine optimization (SEO) expert. He is particularly recognized for his highly analytical, data-driven approach to SEO, focusing heavily on affiliate marketing, lead generation, and acquiring and scaling online businesses.
He originally started his career as an electrical engineer before transitioning into the digital marketing space, a background that heavily influences his methodical and technical approach to search ranking strategies.
Key Projects & Companies
Diggity is the founder or co-founder of several notable businesses within the SEO industry:
Diggity Marketing: His primary brand and blog, where he shares case studies, technical SEO guides, and industry news.
The Affiliate Lab: A highly regarded, comprehensive training course focused on teaching individuals how to build, rank, and monetize affiliate websites.
Authority Builders: A popular link-building service designed to help website owners acquire high-quality backlinks.
LeadSpring: A digital portfolio company that partners with businesses to take over their digital marketing efforts.
The Search Initiative: A full-service SEO agency that provides client-ranking services for brands.
Chiang Mai SEO Conference: Diggity is the founder and host of this major annual industry conference held in Thailand, which attracts top SEO professionals from around the world.
More recently, he has expanded his focus into Diggity Media, an agency focused on full-funnel paid media and performance marketing, and MattDiggity.com, where he offers coaching and acts as an angel investor for SaaS and e-commerce founders.
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