Who is Danny Sullivan?!

Danny Sullivan is a towering figure in the world of search and SEO. While you might know him as a recognized expert alongside names like Neil Patel or Rand Fishkin, Sullivan's career arc is entirely unique: he went from being the premier journalist covering Google to working for Google.

Here's why he is so central to the SEO industry:

The Early Days: The Journalist of Search

 

Long before he worked for Google, Sullivan was arguably the most important journalist covering the search engine industry.

• Pioneering Coverage: He began covering search engines in 1996, long before Google was even the dominant player.

• Search Engine Watch: In 1997, he founded Search Engine Watch, which became the definitive resource for understanding how web searching worked and how to optimize for it.

• Search Engine Land: In 2006, he co-founded Third Door Media and launched Search Engine Land, which remains one of the premier news sources for the SEO and SEM industry today. (He also created the SMX—Search Marketing Expo—conference series).

The Current Role: Google's Public Search Liaison

 

In 2017, Sullivan made a major career shift. After announcing his retirement from journalism, he was hired by Google to serve as the company's Public Search Liaison.

In this role, he serves as the bridge between Google's engineering teams and the public (specifically webmasters and SEO professionals). His job involves:

• Explaining Google: He helps explain how search works, providing context on core algorithm updates and Google's ranking systems.

• Gathering Feedback: He actively listens to the concerns and feedback of webmasters and the SEO community and relays that information back to the teams building Google Search.

• Clarifying Misconceptions: He is frequently active on social media (especially X, formerly Twitter), responding directly to questions, debunking SEO myths, and providing guidance on best practices.

Because he spent over two decades advocating for webmasters and holding search engines accountable as a journalist, his transition to Google was a significant event, bringing an unprecedented level of understanding of the SEO community directly into Google's search team.

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Who is Barry Schwartz?!

Barry Schwartz is one of the most prominent and prolific journalists and commentators in the search engine optimization (SEO) industry. He is best known for being the first to report on Google algorithm updates and shifts in search engine results pages (SERPs).

Here is a breakdown of his primary roles and contributions to the field:

Key Roles

• Founder & Editor of Search Engine Roundtable: Schwartz founded this highly popular blog to report on the most interesting and important threads taking place in SEM (Search Engine Marketing) forums. It is considered a daily "must-read" for SEO professionals tracking Google's behavior.

• News Editor at Search Engine Land: He has been a leading voice and news editor for Search Engine Land (and formerly Search Engine Watch), covering technical SEO, policy changes, and search industry news for over two decades.

• CEO of RustyBrick: Outside of his journalism, Schwartz is the CEO of a New York-based web development agency that specializes in custom web software, e-commerce, and mobile applications. 

  Industry Impact

  Schwartz is widely respected for his deep understanding of Google's search guidelines and his ability to bridge the gap between Google's search liaisons and the SEO community. He frequently moderates and speaks at major industry conferences, including Search Marketing Expo (SMX) and PubCon.

  He has received several notable industry awards, including the "Outstanding Community Service Award" from Search Engine Land in 2019 and the "US Search Personality Of The Year" at the US Search Awards in 2018.

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